Convenience continues to drive the functional beverage category. Consumers want products that fit into their busy routines. Grab-and-go or ready-to-mix (RTD) options are easy on-the-go choices for the gym, work, or travel.

The human body does not produce magnesium on its own.  Therefore, consumers rely on foods and often dietary magnesium supplements to support necessary body functions..

Magnesium (Mg) is an essential mineral which supports hundreds of biological processes in the body.