Novitas Nutritionals is recognized by Barrington as a leading producer of tocotrienol powder. While most competitive offerings in the market are predominently liquid, Novitas has cracked the code to offer a much more convenient powder form of this high-demand material. Formulators utilizing this ingredient are impressed with not only the wide variety of applications, but also the high stability and compelling shelf life offered by Novitas. The company derives this special material directly from high quality sources of Vitamin E for use in the nutraceutical and food and beverage industries as well as cosmetic lines focused on healthy aging.
Tocotrienols are members of the Vitamin E family. Tocotrienols are natural compounds found in select vegetable oils, wheat germ, barley, saw palmetto, and some nuts and grains. This variant of Vitamin E typically only occurs at very low levels in nature. It functions as an antioxidant, it protects cell membranes, active enzyme sites and DNA from free radical damage.
The biological significance of tocotrienols was clearly delineated in the early 1980's, when its ability to lower cholesterol was first reported by Qureshi and Elson (UWisconsin/Madison). During the 1990's, the anti-cancer properties of tocopherols and tocotrienols began to be delineated.
Tocotrienols are used in nutritional supplements, functional foods and healthy aging cosmetics. Tocotrienols are more effective as an antioxidant than tocopherols.